Pages

Thursday, November 25, 2010

Social Media Marketing Statistics for 2010

Social media marketing is one of the latest widely used online marketing strategy these days. Why not? Millions of people are now glued to various social networking sites such as Facebook, Twitter, Orkut and popular sites. Who would not be enticed to these sites? These social networking sites are free to use, easy to navigate, and is a fantastic avenue for marketing products and services. Sites such as those
mentioned are frequented by thousands of users from across the world every minute of the day making these a potential avenue to drive more traffic to a business website.

The blog Web Strategist posted an interesting and updated statistics on social networking. The stats revealed that Facebook which overtook MySpace in 2009 is yet to be outnumbered by any other site these days. Facebook is said to have more or less 40o million unique and active users in Feb2010. While MySpace continue to be a leading network with more than 57 million unique users from the US alone, other popular sites such as Tagged, Hi5, MyYearbook and Bebo generate at least 3-6 million unique visits each month.

A survey conducted by Nielsen appears to substantiate mentioned statistics when it disclosed that the three most popular social media sites are Facebook, YouTube and Wikipedia. Social media sites these days get as much as 22 percent of all time online.

LinkedIn, a site founded by Reid Hoffman, increased its users from 55 million in December 2009 to 60 million in less than two months. LinkedIn now have at least 67 million users, including Fortune500 companies. Tagged is reported to have a total of 100 million registered users, 6 million of which are monthly unique visitors from the US. Its “Meet Me” application reportedly draws 40 million daily page
views.

Twitter claims to have at least 105 million unique users and to generate at least 55 million tweets a day, or an average of 600 tweets per second. The site generates at least 3 billion requests a day via its API and at least 600 million search queries per day. 37% of Twitter users use their mobile phones to tweet.

Imagine the massive market you can reach out to when you use social media networking as part of your marketing strategy. Take advantage of these sites now and on your way to a more productive marketing stint. Take note that these sites mentioned are only some of the most popular ones you can get involved
in.

No comments: