How to Select the Right PPC Keywords

Professional search engine optimization specialists are more likely to tell you that the keywords you use for your online marketing campaign can either make or break your overall online business plan. Why? Keywords act as the nerve center of practically all paid search campaigns. These keywords either pull or drive off potential customers who visit your site or simply do their search in various search engines.

A recently published article in Search Engine Watch likens a keyword list to a garden - where the website owner is the gardener. The entry emphasized the importance of planting the right keywords at the proper time in order to yield wonderful results. It also suggested that website owners carefully select keywords and be on guard. Unnecessary keywords, according to the author, has to be culled out so that what remains are the thriving ones.

Here are five tips that will help you get better yields than weeds when selecting search words/ keywords for your paid search.

1. Research.

Knowing that keywords are critical to the success of your marketing campaign, be careful not to take selection lightly. Consider seasonality, competition and geographic variance. Use online tools such as Google Insights to help you learn and understand the new keywords that are being searched on. This tool provides a good sense of new variants that you you can add to your list and possibly help you get ahead of your competitors.

2. Find the right match.

Make it a point to use the right keywords so that your campaign is on top of the list the moment consumers start searching for something on any of the popular search engines. Also take advantage of search query report to comb through other keyword variations that will help you gain additional insights for your business.

3. Consider the customer's search experience across devices.

Take note that search queries can come from a wide array of devices. Studies show that 10 to 15 % of search volume comes from mobile phones and tablets. Given this fact, it is important to remember how consumers search differently with the use of various devices.

4. Experiment and try using new Google Betas.

Bear in mind that change is the only thing that is constant within search. The most searched keywords today may no longer work in the next few weeks or months; the most popular keywords tomorrow might not be in any of your lists today, so you might as well review your lists and make sure you have what most consumers are currently looking for. Get the most out of the world wide web by using keyword targeting enhancements.

5. Keep going.

Remember that everything within and about your online marketing campaigns keep changing - including your customers and algorithms. With that in mind, NEVER forget your keyword list. Review your search and discover which keywords really work and pull out those that do not seem to bring in customers. Never be oblivious of the current data from your campaigns.

How to Select your Keywords

Online business owners and blog enthusiasts need to know that having a website or a blog is not at all enough. There is a need to invest some time for search engine optimization of the site. And this ideally starts with choosing and incorporating the right keywords into your web contents.

Apparently, it appears that search engine optimization itself is an overwhelming process. This, however, is generally manageable - provided you take it all one step at a time. In fact, you can do the SEO on your own, or if you want it, get an expert to do the task for you.

Take note that having an insight to keywords that are relevant to your site is but the beginning of an entire SEO process. This step is generally referred to as a sanity check that offers site owners a glimpse of how people search for a keyword and how you should expect your product or service to be found. This way, you avoid wasting time and resources trying to focus and optimize your site for search words that online users are actually not using to find your online business.

Let me share with you five simple steps in selecting the ideal keywords for your site.

1. Kick of with your own brand name.
This is supposed to be your first concern: to make sure that your own site comes first when online users start searching for your brand.

In case you don't rank well in your own brand name, try to modify your keywords and see to it that you use terms that are strictly associated with your brand such as brand-specific product names or your management teams' names.

2. Generate keyword suggestions.
Turn to keyword suggestion tools such as those used by business process outsourcing companies for a list of recommended keywords. Select a handful of keywords from the list. Also it is important that you include a range of head terms and long-tail keywords.

3. Identify your competitors.
Identify your competitor's target KWs and incorporate their homepage URL to your keyword suggestion tool.

4. Be specific with your KW list.
You need not include all suggested KWs provided by your suggestion tool. In this case, choose search words according to relevancy to your site, competition, search volume, and current status. As much as possible, pick out at least 10 keywords per search engine optimization campaign.

Remember to include keyword phrases you are already ranking for. This way, you know you are already on your way.

Always consider the global monthly searches and competition of each keyword you choose. Ideally, you should go for those that have low competition and at least 1,000 monthly searches.

5. Run an SEO campaign on your target keywords.
Intensify your quest in making it to the top of the results pages by regularly monitoring keywords and measuring the kind of traffic you are generating from them.

How Get the Best from your Outsource SEO Staff

One reason why you might have come across this page is that you are searching for a reliable outsource SEO staff. Or it could be because you are looking for ways on how to take full advantage of the services your chosen provider is currently providing you. In either case, here are four tips that are guaranteed to help you get the best from your third party mover:

Do not underestimate your hired SEO staff. Search engine optimization professionals from most outsourcing companies are skilled and well-trained to provide a myriad of non-core competencies. Bank on this thought and do not be wary to give them non-core tasks so you could focus on more important functions. Hired third party personnel can handle not only data entry jobs but other back-office tasks as well.

Go for offshore training. If this is your first time to hire an outsourcing SEO services provider and you believe your hired staff requires training, provide the necessary training right at the staff’s location. Don’t think about coming over to personally provide them training. Instead, take advantage of technological innovations. This will not only save you time and energy but a large amount of resources as well. In case you are not fully confident with online trainings, ask a representative of your chosen provider to come over to your location and learn the ropes of your work. This representative can later go back to his own company, share and train others.

As much as possible, reduce the risk of downsizing. Just because you already plan to outsource does not mean you can already axe a large chunk of your existing employees. Given that you would want to cut down overhead expenditures, it remains the company’s moral obligation to consider the welfare of all in-house and outsourced employees.

Be particular with the quality of service you get from your selected outsourcing SEO services provider. Never overlook feedbacks from other clients or your offshore vendor. Also, do not be contented with testimonials posted on the sites of service provider. Instead, make it a point to demand for high quality output and impressive results.

Do not allow your hard-earned resources to go to waste. Get the most and the best that you can possibly derive from your SEO consultation services provider.

 

How to Drive More Traffic to your Site

There is but one way to gain more profit from your website: to attract
more traffic to your site and convert these traffic to customers.
Apparently, it is very evident that many online entrepreneurs do not
really know how to go about with the methods of generating and converting
visits to customers. Here are eight ways that are proven to drive more
online visits to your site:

1. Buy traffic with Google Adwords and other pay per click search engines.
These methods, although requiring some amount of money, keeps your site up
and running competitively within less than an hour. Online entrepreneurs
wanting to use this strategy only need to sign up an account at
Adwords.com create a campaign and an ad group, put in some keywords, and
your ad will soon start showing up on major search engines with 10 to 20
minutes.

2. Optimize your site for search engines. This is not as costly as pay per
click method but this one takes a lot of time and dedication. Also
referred to as search engine optimization or simply SEO, this method
requires keyword research, a task that aims to identify keywords to focus
on and targeting keywords that make money. You can do this by using Google
Adwords. The moment you identify your keywords, you can now start driving
traffic to your site.article marketing,

3. Engage in article marketing. Write articles and submit these to
different article submission sites. With this method, you present yourself
to webmasters who are actually looking for articles they can find and put
in their websites. This enables you to be displayed and featured on
various websites. See to it that your articles a contain resource box that
feature links to your site. The links will help you improve your
visibility in major search engine landing pages and will further generate
traffic to your site.

4. Create and submit press releases. Press releases are more likely to be
picked up by major publications, and similar to articles, can also
generate more traffic to your site.

5. Set up and maintain a blog. Blogs are excellent traffic generators
because they provide fresh content and these are also available through
RSS feeds. Blogs are also search engine friendly because these allow
webmasters to post your blog on their own sites, in effect increasing
traffic to your site. Beginners on blogging can use Google free service
which is Blogger.com while others can also use another free blogging
service which is Wordpress.com.

6. Engage in offline advertising. Do not be too focused in online
marketing. Consider the old traditional way of advertising your products
and services.

7. Use viral products. E-books, movies, and other free downloadable items
tend to pass around more quickly than anything else. Other viral products
you can use include publications of the results of an interesting contest
you initiated for your customers. In case you don’t know how to create and
use viral products, search the internet for resources and discover how
this can help you improve your business.

8. Sign up on affiliate programs. Affiliate programs allow business owners
to have an army of people sending traffic to your site and paying them
only when they make a sale. Clickbank is an example of an affiliate
program if you are business focuses on electronic products while Clickbank,
Commission Junction is home to affiliates that sell physical products.