Thursday, July 28, 2011

How to Select the Right PPC Keywords

How to Select the Right PPC Keywords

Professional search engine optimization specialists are more likely to tell you that the keywords you use for your online marketing campaign can either make or break your overall online business plan. Why? Keywords act as the nerve center of practically all paid search campaigns. These keywords either pull or drive off potential customers who visit your site or simply do their search in various search engines.

A recently published article in Search Engine Watch likens a keyword list to a garden - where the website owner is the gardener. The entry emphasized the importance of planting the right keywords at the proper time in order to yield wonderful results. It also suggested that website owners carefully select keywords and be on guard. Unnecessary keywords, according to the author, has to be culled out so that what remains are the thriving ones.

Here are five tips that will help you get better yields than weeds when selecting search words/ keywords for your paid search.

1. Research.

Knowing that keywords are critical to the success of your marketing campaign, be careful not to take selection lightly. Consider seasonality, competition and geographic variance. Use online tools such as Google Insights to help you learn and understand the new keywords that are being searched on. This tool provides a good sense of new variants that you you can add to your list and possibly help you get ahead of your competitors.

2. Find the right match.

Make it a point to use the right keywords so that your campaign is on top of the list the moment consumers start searching for something on any of the popular search engines. Also take advantage of search query report to comb through other keyword variations that will help you gain additional insights for your business.

3. Consider the customer's search experience across devices.

Take note that search queries can come from a wide array of devices. Studies show that 10 to 15 % of search volume comes from mobile phones and tablets. Given this fact, it is important to remember how consumers search differently with the use of various devices.


4. Experiment and try using new Google Betas.

Bear in mind that change is the only thing that is constant within search. The most searched keywords today may no longer work in the next few weeks or months; the most popular keywords tomorrow might not be in any of your lists today, so you might as well review your lists and make sure you have what most consumers are currently looking for. Get the most out of the world wide web by using keyword targeting enhancements.

5. Keep going.

Remember that everything within and about your online marketing campaigns keep changing - including your customers and algorithms. With that in mind, NEVER forget your keyword list. Review your search and discover which keywords really work and pull out those that do not seem to bring in customers. Never be oblivious of the current data from your campaigns.



How to Select the Right PPC Keywords

Tuesday, April 5, 2011

How to Select your Keywords

Online business owners and blog enthusiasts need to know that having a website or a blog is not at all enough. There is a need to invest some time for search engine optimization of the site. And this ideally starts with choosing and incorporating the right keywords into your web contents.

Apparently, it appears that search engine optimization itself is an overwhelming process. This, however, is generally manageable - provided you take it all one step at a time. In fact, you can do the SEO on your own, or if you want it, get an expert to do the task for you.

Take note that having an insight to keywords that are relevant to your site is but the beginning of an entire SEO process. This step is generally referred to as a sanity check that offers site owners a glimpse of how people search for a keyword and how you should expect your product or service to be found. This way, you avoid wasting time and resources trying to focus and optimize your site for search words that online users are actually not using to find your online business.

Let me share with you five simple steps in selecting the ideal keywords for your site.

1. Kick of with your own brand name.
This is supposed to be your first concern: to make sure that your own site comes first when online users start searching for your brand.

In case you don't rank well in your own brand name, try to modify your keywords and see to it that you use terms that are strictly associated with your brand such as brand-specific product names or your management teams' names.

2. Generate keyword suggestions.
Turn to keyword suggestion tools such as those used by business process outsourcing companies for a list of recommended keywords. Select a handful of keywords from the list. Also it is important that you include a range of head terms and long-tail keywords.

3. Identify your competitors.
Identify your competitor's target KWs and incorporate their homepage URL to your keyword suggestion tool.

4. Be specific with your KW list.
You need not include all suggested KWs provided by your suggestion tool. In this case, choose search words according to relevancy to your site, competition, search volume, and current status. As much as possible, pick out at least 10 keywords per search engine optimization campaign.

Remember to include keyword phrases you are already ranking for. This way, you know you are already on your way.

Always consider the global monthly searches and competition of each keyword you choose. Ideally, you should go for those that have low competition and at least 1,000 monthly searches.

5. Run an SEO campaign on your target keywords.
Intensify your quest in making it to the top of the results pages by regularly monitoring keywords and measuring the kind of traffic you are generating from them.

Saturday, March 26, 2011

Characteristics of an Ideal Offshore Outsourcing Solution

Are you looking for an ideal offshore outsource solution? If your answer is yes, then here are some pointers that will help you find a business partner you can hire. These pointers are basically the characteristics of an ideal offshore outsource solution:

No Minimum Commitments. Offshore agreements should not contain minimum or revenue commitments. Instead, business owners should negotiate for a tiered discount schedule that leverages volume discounts for improved utilization and speed. The offshore outsourcing firm should be responsible in earning its client’s business based on performance and not on pre-negotiated commitments.

Termination for Convenience (without material early termination fees). Ideal outsourcing deals should allow companies to terminate contracts even before the end of the term and should not require the business owner to pay a significant termination fee. This way, scuffles are avoided – regardless of the cause of the termination. There can be various reasons to terminate an outsourcing deal. Performance, cultural issues, distance, and other areas are only some of them. The outsourcing firm, of course, can almost always fire back and demand to be compensated for stranded costs like the cost of hiring dedicated outsource staffs to fill the positions, severance and others. But then again, entrepreneurs can be savvy enough to argue that stranded costs are generally not material. In this case, entrepreneurs who decide to terminate deals before the end of the term can only pay for actual stranded costs but not for expected profits and lost opportunities.

Length & Flexibility of Deal. A good BPO offshore outsourcing deal generally consists of an initial term of 2-3 years with two to four successive one year extension options. This way customers can actually choose whether to continue leveraging their expertise or not. The agreement should contain all terms of the deal, including the price.

Currency Options. Given the constantly changing value of dollars, business owners should decide on a currency payment structure that provides the best financial sense. More often than not, leveraging local currency is a beneficial option for offshore deals.

Key Personnel. Service providers should ensure that clients are provided with “key personnel” or reliable resources that an outsourcing company can turn to in case they need to conduct interviews for their projects. Key personnel offer companies more control over quality control of their dedicated outsource staff.

Intellectual Property Rights. Ideal offshore deals contain clear provisions on ownership of software or products being developed and should prevent the outsourcer from using the said software or whatever products for other purposes. These should not be provided to competitors. In all sense, appropriate disclaimers and provisions should be stipulated.

Meaningful SLAs. The agreement should contain service-level agreements (SLAs) that reflect expected performance levels from the hired offshore BPO staffs. It should be focused on areas that create positive business impact for the firm.

Saturday, March 19, 2011

Outsourcing Management Tips

Let’s face it: Not all outsource projects work as expected. There are times when companies do not get the right service or product they require from their outsource SEO staff. Take for instance those entrepreneurs who outsource their software development tasks. Many of these firms end up getting software that does not really work. On worse cases, these companies sometimes even end up not getting what they have actually paid for. These and many nightmares of outsourcing are only some of the many things that entrepreneurs wish to avoid.

In all these, it appears that many clients are reluctant to leverage because of several reasons. There are those who shuns the thought of getting in touch with an outsource SEO consultant because of fears that they might just end up with a bad offshore vendor. Many others deviate from the idea of leveraging competencies because the vendor might not be able to manage the work effectively. Others have these lingering worries about getting less quality service and products.

Online marketing who had already tried to leverage their expertise shares the following outsourcing management tips:

* Track milestones. See to it that you have a well-prepared plan that includes estimates and schedules. Make sure your selected vendor and your entire outsource SEO staff is aware of they so they know what to accomplish within each time frame. Hired parties should commit to the dates of completion of each milestone. Modify milestones only when necessary and when you notice your hired staff has a hard time meeting it.
* Track requirements. Check quality of products or services you require from your provider. See to it that these contain features you require.
* Regularly monitor outsourcing progress. Communicate with your hired third movers on a regular basis. Get in touch with them on a regular basis. Exchange emails and/or conference calls on specific days to ensure that operations are doing well and issues are resolved immediately.
* Keep building. If you leverage software design, see to it that a system is put in place to compile and build such project every time you check into the source file. This will help you address problems the moment they occur and will eventually help you avoid delayed software release.
* Test-drive. Require unit tests from your outsourced SEO consultant and staff. Create tests before you eventually ask them to implement the features you desire. This will help your hired parties understand better what you really want from them. Tests will also serve as your basis when checking for system functionality.
* Demand high quality service. This will help set high levels of functionality and quality for your end-users. See to it that all features you demand are well within each product.
* Collaborate with your SEO consultation services provider. This will help you resolve potential issues. While it is true that it can be hard to regularly meet with your outsourced staff especially if they are located in another continent or country, don’t fret. Instead, learn to keep in touch with them using technologies like the internet. Send emails or instant messages to address issues. Use online telecommunication tools like Skype, Yahoo Messenger or Google Talk for free.


Tuesday, March 15, 2011

How Get the Best from your Outsource SEO Staff

One reason why you might have come across this page is that you are searching for a reliable outsource SEO staff. Or it could be because you are looking for ways on how to take full advantage of the services your chosen provider is currently providing you. In either case, here are four tips that are guaranteed to help you get the best from your third party mover:

Do not underestimate your hired SEO staff. Search engine optimization professionals from most outsourcing companies are skilled and well-trained to provide a myriad of non-core competencies. Bank on this thought and do not be wary to give them non-core tasks so you could focus on more important functions. Hired third party personnel can handle not only data entry jobs but other back-office tasks as well.

Go for offshore training. If this is your first time to hire an outsourcing SEO services provider and you believe your hired staff requires training, provide the necessary training right at the staff’s location. Don’t think about coming over to personally provide them training. Instead, take advantage of technological innovations. This will not only save you time and energy but a large amount of resources as well. In case you are not fully confident with online trainings, ask a representative of your chosen provider to come over to your location and learn the ropes of your work. This representative can later go back to his own company, share and train others.

As much as possible, reduce the risk of downsizing. Just because you already plan to outsource does not mean you can already axe a large chunk of your existing employees. Given that you would want to cut down overhead expenditures, it remains the company’s moral obligation to consider the welfare of all in-house and outsourced employees.

Be particular with the quality of service you get from your selected outsourcing SEO services provider. Never overlook feedbacks from other clients or your offshore vendor. Also, do not be contented with testimonials posted on the sites of service provider. Instead, make it a point to demand for high quality output and impressive results.

Do not allow your hard-earned resources to go to waste. Get the most and the best that you can possibly derive from your SEO consultation services provider.

 

Saturday, March 5, 2011

In case you can’t have an outsource SEO staff…

Let’s face it: A good number of start-up and small-scale companies cannot really afford to get the services of top-notch outsource SEO staff. For one thing, some of these professionals charge exorbitant professional fees. More often than not, high cost of services from expert consultants usually mean reducing employee hours. In worse cases, laying people off becomes an option for many entrepreneurs in order to be able to accommodate new employees who could render the much needed expertise.

An outsource SEO staff may mean investing in yet another expertise. For the entrepreneur, it could mean allocating an even greater amount as payment for the service because hired consultants tend to be pricier as compared to the usually hired labor force. But then again, a professional from one of the countless SEO consultation services providers are experts in the field and can be relied on to give you the best quality of work.

In case you cannot possibly hire individuals from targeted SEO consultation services providers, here’s another option for you: work-sharing. Work-sharing is an approach that will help you save jobs of your existing workforce and will also help you figure out your corporate goals. Under this solution, employees agree to a small cut on their wages so that none of the employees are fired. This system encourages business owners to retain employees that they would be forced to let go. Certainly, work-sharing is a lot better than layoffs that are common to economically-challenged enterprises.


Thursday, February 17, 2011

Communicate with your Outsource SEO Staff

Lack of communication is seen as one of the biggest threats to outsourcing. A study spearheaded by one of the world’s most popular outsourcing SEO services providers revealed that countless firms end up not getting the best from leveraging competencies simply because of communication gap between the entrepreneurs and the service provider.

Here’s what normally happens when a firm closes an engagement with a third party provider: When outsourcing deals are made, a lot of people does not seem to know and could not even track progress of such deal. Stakeholders from both parties, the service provider and the entrepreneur, tend to have no idea how the project started. For instance, it is usually the corporate head that sees the feasibility of leveraging competencies; the CEO would later disclose the idea to the CIO who might eventually divulge the prospect to the human resource department of the company. In a sense, the idea of delegating tasks to any onshore or offshore location actually goes through a lot of people who understands and translates the idea differently. And more often than not, such pattern results in not getting the kind of service and benefits that a company head actually has in mind.

In view of this, a company who delegates tasks to third party providers has to see to it that there is open communications from all stakeholders concerned. On-shoring or offshoring deals should not be viewed and treated as a hand-off where ideas are passed on to others. Instead, it should be seen as an endeavor of the entire firm. As an outsourcing analyst puts it, leveraging business competencies should not be a private exchange between two corporate heads but a team dialogue of all concerned parties.

The executive who initiated an outsourcing deal may not at all be active in the project itself. But just the same, such professional has to be kept in the communication loop. Top executives need to be well-informed about the day-to-day progress of the project and has to have access to updated documents. It is also essential that both parties keep good documentation of the deal.

A study conducted by a top notch SEO consultation services provider reveals that well documented deals tend to produce better results. Good and high level documentation enhances strategic value of the business engagement. This is primarily because essential goals like cost-savings are well-appropriated without looking past other concerns such as time-to-market issues.

Reality bites, though. Several researches on leveraging competencies reveal that a large chunk of firms who delegate their tasks are focused on reducing expenditures. The study further disclosed that only a handful of these outsourcing companies keep good communication lines with their hired outsource SEO staff.

Fortunately, there have been several changes on the attitudes of many companies these days. A survey involving 1,900 entrepreneurs showed that while many companies turn to third party movers for cost savings, more business owners now outsource to further improve their overall business strategy.


Friday, February 4, 2011

Top 10 Risks of Offshore Outsourcing

1. Cost-reduction expectations.
Many entrepreneurs tend to assume that labor arbitrage will yield savings comparable to person-to-person comparison. In reality, companies can only expect to save at least 15-25% during the first year; 35-40% by the third year is the company decodes to “go up the learning curve” and modify strategies to align to an offshore model.

2. Data security protection.
Vendors should have sufficiently robust security practices. Apparently, not all BPO offshore outsourcing firms offer impressive security practices. In this case, it is essential that privacy concerns are raised and addressed before you eventually make a deal with any vendor.

3. Capability Maturity Model (CMM)
The CMM helps measure the readiness of a company to adopt an offshore model.

4. Loss of business knowledge.
Business owners need to identify which business knowledge may be moved to either outside the company or an offshore location in order not to compromise the company practices.

5. Vendor failure to deliver.
Failure to deliver products and services occur at times. If your targeted company is at high-risk of vendor failure, perhaps you should try to shift your outsourcing strategy. For example, you can move from one single vendor to multiple vendors.

6. Scope creep.
Fixed-price contracts in outsourcing do not really exist. Rates of offshore outsource solutions tend to change by at least 10-15% throughout the development cycle.

7. Government oversight/ regulation
Some companies are subject to various degrees of government oversight. Ensure that you choose an offshore outsource solution provider that is sensitive to industry-specific requirements. It is also important that you select a vendor that provides sufficient “transparency”.

8. Culture.
Most vendors require and provide their dedicated outsource staff to undergo cultural education programs. Call center agents, for instance, are usually provided accent training so they can communicate better. However, these trainings are not always enough. In that sense, settle with an outsourced staff that who understands fully your own culture.

9. Turnover of key personnel.
The impact of high turnover causes indirect loss to an outsourcing firm. In this case, find a provider who would be liable for every hired dedicated outsource staff that needs to be replaced.

10. Knowledge transfer.
Technical and business knowledge transfer from the vendor to the outsourcing company needs to be accounted for. Entrepreneurs can do this by using innovative solutions such as deploying video conferencing. Video conferencing eliminates the need to travel and creating one-to-many transfers. This also helps business owners save money on BPO offshore outsourcing.


Monday, January 31, 2011

Outsourcing and its Implication

Outsourcing remains a phenomenon, continually evolving at a very fast pace and is expected to maneuver many more businesses across the globe. To some analysts, this is largely because of the promising growth of information technology – a key factor in globalization. Outsourcing non-core activities like back office jobs to an outsource SEO staff, for instance, helps multinational companies keep their edge in the cut throat competition. Most companies turn to outsourcing to cut costs and improve services at the same time. But then again, there are also companies who outsource simply because that is what their rival companies are doing.

To put it simply, outsourcing is not always a win-win strategy. Ask several business owners who have tried outsourcing and you will soon discover that the business strategy has many downsides, many of which tend to go unnoticed. An example of the downsides of outsourcing lies on the policies of first world nations like the US and the United Kingdom. As we all might know it, these nations have nothing but sloppy policies on outsourcing. A large number of companies from these nations tend to outsource simply because they are forced to believe that outsourcing is their only alternative. Many of these companies are made to believe that leveraging their competencies will help them reduce expenses. This is where fair playing ground for both outsourcing companies and outsource destinations is at risk.

Leveraging competencies to outsourcing SEO services providers that are usually located in third world countries certainly benefits many, but what about the first world nations? First world nations are not at all spared from unrest and they also need assurance of better services and improved businesses. Any outsourcing company has to see to it that they select an offshore destination that features good governance, excellent communication facilities, great culture, and a vast knowledge and expertise. Companies that outsource also need to ensure that they deal with a provider that guarantees better products and services at affordable rates.

Other drawbacks of outsourcing include reduced motivation and decline in services. Employees who work in an organization that is already outsourcing tend to fear job losses. Why not, the thought of a company closing deals with an outsource SEO consultant increases the risk of an employee being sacked in favor of an outsource SEO staff who can possibly provide the same services at a much lower price.

Friday, January 28, 2011

Captive Centers in Focus

Several business analysts thought that offshore destinations or simply
captive centers would vanish soon. Why not? World-renowned companies like
the Citigroup, Unilever, Deutsche Bank, Dell and other Fortune 500
companies have already shut down their own offshore service centers last
year.

Research claims that many at least 60% of all companies that maintain
offshore locations or is into outsourcing decided to cut their ties with
an offshore outsource SEO provider because these outsourced providers have
failed some expectations.

On a different view, other companies remained unthreatened. Many
entrepreneurs decided to get in touch with firms that offer high quality
SEO consultation services at affordable rates. On the fourth quarter of
2009, for instance, 40 new wholly-owned captive centers or offshore
outsourcing locations were launched and up until this time, many other
companies have already set up new ones.

But what really is an outsourced captive center or offshore outsourcing
destination? A captive center is one of the many outsourcing models
available these days. Like other outsourcing SEO services, this model has
its own advantages and disadvantages, and should be carefully chosen
depending on the needs and requirements of the outsourcing company.

Today, offshore outsourcing is expected to last a long time even with the
maturation of the offshore IT services industry.


Tuesday, January 25, 2011

Giant Tech Vendor HTC to Venture in Outsourcing

The Taiwan-based High Tech Computer Corp (HTC) is now planning to get the
in touch with an outsource production team that would help them further
improve their capacity and leadership in the industry. Reports have it
that the demand for HTC products are explosively increasing over the years
and outsourcing SEO services is one of the best business solutions to meet
such overwhelming demand. For the record, HTC is a globally leading vendor
of smartphones.


The CEO of HTC, Peter Chou, disclosed that HTC now have its factories in
Taiwan and mainland China. With the additional factories, the company now
hopes to double its monthly outputs to 2 million units. Developments in
the said firm does not end there yet as the global leader is now building
its own office building at its plant in Taiwan’s northern county of
Taoyuan.


Despite the expanded output of HTC, the firm remains worried that they
still might not be able to meet the strong demands for smartphones. Many
believe, this is the reasons why HTC actually has been into outsourcing
productions with several top-notch EMS (electronic manufacturing service)
firms, including Pegatron Corp., Wistron Corp., Foxconn Technology Co.,
Ltd. and Flextronics International Ltd., on the firm`s supplier candidate
list..


The company’s CEO disclosed that HTC is planning to outsource a part of
its production to third party organizations for maximum operation
efficiency. The executive, did not point out how the firm and its partners
will work with each other, or set a timetable for the plan for far.


HTC makes the hot-selling Desire HD phones. The company is hoping to ship
at least expecting 8.5 million smart phones and hit a sales revenue of
NT$94 billion for the first quarter of this year, markedly up 157% and
147%, respectively, from a year earlier, with the gross profit rate to
reach the level of 29-30% and quarterly EPS (earnings per share) to amount
to NT$15-16.


Monday, January 24, 2011

Outsourcing is an Excellent Business Solution

Business owners these days face even greater challenges to stay ahead of
the game. There is the need to regularly upgrade technologies; there is
the incessant demand to provide employees more trainings and workshops so
they can be competitive players in the industry. Business owners also need
to comply with employment laws that appear to be getting more complicated
and more critical as days pass. To hurdle these and many other issues,
companies can only think of utilizing business solutions that work.

An example of a proven effective business solution is outsourcing non-core
tacks and activities to a reliable outsourcing SEO services provider.
Defined as the process of leveraging internal job processes to a third
party that usually comes from a different geographical location,
outsourcing guarantee cost savings on technologies and access to an
unlimited number of professionals. Outsourcing SEO services providers
offer their expertise at a much lower price. These companies typically
handle back end jobs like data entry, medical transcription, payroll
processing, and customer services.

Outsourcing companies like SEO Company Philippines provides entrepreneurs
an opportunity to tap the expertise of a blended workforce consisting of
permanent employees, consultants, independent contractors, and contingent
workers without increasing their budgets for additional manpower,
workstations, trainings and other expenditures typical when hiring new
staff on board. These and many other benefits of outsourcing have made the
practice of outsourcing an excellent business solution.

But ideal as outsourcing sounds, outsourcing is bombarded with a growing
set of challenges regarding compliance with employment laws and
regulations. Companies who delegate their non-core activities to
outsourcing SEO services providers need to comply with an evolving network
of employment laws and regulations and have to further introduce new
levels of sophistication and comprehensive oversight in their compliance
efforts. This way, outsourcing companies are not at risk of scrutiny for
labor practices. In a sense, companies that outsource have to see to it
that the business they deal with classify, treat, and pay their workforce
appropriately.


Friday, January 21, 2011

Points to Consider when Selecting an Outsource SEO Provider

• Choose from a wide array of outsourcing resources.

There are hundreds of firms that provide SEO consultation services and
thousand others that provide a myriad of outsourced services such as back
office jobs, IT web design, accounting and many others. When choosing an
outsource SEO provider, consider several points such as the kind of
service your company actually requires, the amount of money you can invest
in outsourcing and the professional expertise of your chosen provider. It
is also important to take note that even search engine optimization
companies can also go bankrupt that would leave your own business
disrupted. In this case, see to it that you choose a reliable, well
established outsource SEO provider.

• Forge partnership with an accessible outsource SEO provider.

As much as possible, make it a point to settle with an outsourcing SEO
services provider that you can always access and communicate to anytime.
This should not be a problem to entrepreneurs who wish to take advantage
of outsourcing because most service providers now work their way up to
ensure better relationship with their clients by ensuring open
communication. Most SEO company Philippines, for instance, are accessible
by email, phone, and even text messages. These outsourcing companies also
feature customer service representatives who are responsible for all calls
and queries from existing and would-be customers.

• Consider not only the cost of outsourcing.

All right, outsourcing is generally employed to save costs. Companies seek
outsourcing SEO services not only to free up some tasks and lighten the
load of their employees but also to cut overhead costs. And to be able to
achieve this economic goal, companies usually settle with an outsourced
provider that offers their services at very low costs. Apparently, it has
been found out that many companies end up losing their investment and not
getting the best from outsourcing because they have been too resolute to
team up with very affordable SEO services. The point is that some
outsource providers that most affordable services provide less quality
services.

• Be open and try to appreciate other cultures.

Regardless of the location of your chosen outsourcing SEO services
provider, try your best to learn about and appreciate other cultures. Be
patient and flexible so that you don’t run at risk of creating unhealthy
business relationship with your outsourced provider.


Wednesday, January 12, 2011

Social Networking and Its Impact to your Business

Social networking offers great potential for business improvement. This
online activity that depends on social networking sites like Facebook,
Twitter, Multiply, and Friendster among others, offers several business
advantages. Research suggests that social networking encourages knowledge
sharing, fuels innovation and can possibly boost productivity.

At present, almost every company now uses social networking technologies.
A very recent survey revealed that most companies now utilize social
networking not only as a strategy to further advance their business
interest but also to serve other purposes. Take for instance the case of
many outsourcing SEO services providers scattered across the world. These
outsourced services providers turn to social networking as a means to
communicate with both employees and clients. Social networking sites are
now used to collaborate with different stakeholders using instant
messaging features and other sorts of technology-facilitated social
networking.

However, unfettered social networking especially employees can also lead
to a concomitant of risks. It can possibly send the wrong kind of messages
to the world. Haphazard social networking may also result to confusion
among existing customers and can possibly compromise a company’s brand.

Irresponsible use of social networking technologies can possibly lead to
leaks of confidential information, damage to the company’s reputation, and
decline of employee productivity.

Another study disclosed that social networking brews up several other
risks like security of contents uploaded on social networking sites,
proliferation of many other new social networking sites, and monitoring of
contents uploaded by each member. There is also the threat of uneven and
inaccurate spread of information across many other sites. Not to mention
the fact that social networking sites allow individuals to ask and
generate job recommendations that later end up mistakenly perceived as
endorsements by an organization.


Large scale companies, in particular, tend to experience the downsides of
social networking, Given the fact that large companies need more
technologies, they become targets of competitors trying to glean into
their trade secrets. Many believe that this is primarily because social
networking sites used by many large scale companies feature more people
who can be tapped for greater productivity and better business economics.

Monday, January 3, 2011

How to Drive More Traffic to your Site

There is but one way to gain more profit from your website: to attract
more traffic to your site and convert these traffic to customers.
Apparently, it is very evident that many online entrepreneurs do not
really know how to go about with the methods of generating and converting
visits to customers. Here are eight ways that are proven to drive more
online visits to your site:

1. Buy traffic with Google Adwords and other pay per click search engines.
These methods, although requiring some amount of money, keeps your site up
and running competitively within less than an hour. Online entrepreneurs
wanting to use this strategy only need to sign up an account at
Adwords.com create a campaign and an ad group, put in some keywords, and
your ad will soon start showing up on major search engines with 10 to 20
minutes.

2. Optimize your site for search engines. This is not as costly as pay per
click method but this one takes a lot of time and dedication. Also
referred to as search engine optimization or simply SEO, this method
requires keyword research, a task that aims to identify keywords to focus
on and targeting keywords that make money. You can do this by using Google
Adwords. The moment you identify your keywords, you can now start driving
traffic to your site.article marketing,

3. Engage in article marketing. Write articles and submit these to
different article submission sites. With this method, you present yourself
to webmasters who are actually looking for articles they can find and put
in their websites. This enables you to be displayed and featured on
various websites. See to it that your articles a contain resource box that
feature links to your site. The links will help you improve your
visibility in major search engine landing pages and will further generate
traffic to your site.

4. Create and submit press releases. Press releases are more likely to be
picked up by major publications, and similar to articles, can also
generate more traffic to your site.

5. Set up and maintain a blog. Blogs are excellent traffic generators
because they provide fresh content and these are also available through
RSS feeds. Blogs are also search engine friendly because these allow
webmasters to post your blog on their own sites, in effect increasing
traffic to your site. Beginners on blogging can use Google free service
which is Blogger.com while others can also use another free blogging
service which is Wordpress.com.

6. Engage in offline advertising. Do not be too focused in online
marketing. Consider the old traditional way of advertising your products
and services.

7. Use viral products. E-books, movies, and other free downloadable items
tend to pass around more quickly than anything else. Other viral products
you can use include publications of the results of an interesting contest
you initiated for your customers. In case you don’t know how to create and
use viral products, search the internet for resources and discover how
this can help you improve your business.

8. Sign up on affiliate programs. Affiliate programs allow business owners
to have an army of people sending traffic to your site and paying them
only when they make a sale. Clickbank is an example of an affiliate
program if you are business focuses on electronic products while Clickbank,
Commission Junction is home to affiliates that sell physical products.